The Shopper Economy: The New Way To Achieve Marketplace Success By Turning Behavior Into Currency

 The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency ebook

By Liz Crawford | Category: Business and Money books | DMCA

GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.The value of these shoppers' attention is soaring, and The Sho...

Hardcover: 288 pages
Publisher: McGraw-Hill Education; 1 edition (April 10, 2012)
Language: English
ISBN-10: 0071787178
ISBN-13: 978-0071787178
Product Dimensions: 6.2 x 1 x 9.3 inches
Amazon Rank: 2491449
Format: PDF Text TXT book


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reviews:

This is an excellent book describing the new ways to use the internet to encourage product purchases. It details the ways internet and other electronic credits can be used as cash. This is going to be the new paradigm for marketers. Needed for all...

Can't wait to see what you do next. Directorate(s) all of which would have been more explicit with the use of organizational charts. In book 3 the reader discovers the whereabouts of Jaspierre's mother.
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