The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers,...
Paperback: 684 pages
Publisher: LAP LAMBERT Academic Publishing (May 19, 2010)
Product Dimensions: 5.9 x 1.6 x 8.7 inches
Format: PDF Text djvu book
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FINAL DECISION: This was a fine story and parts were really good, but I thought the first half was b...
Thoroughly enjoyed this book. Great background info when researching to write a novel, non-fiction, ...